Interview with Ayushi Singh: Ayushi Singh is a food blogger. She is a graduate and currently pursuing her education in CA. She is a creative content writer on food. We had a great discussion while Interview with Ayushi Singh.
Amar Ajnalkar: Tell our readers about yourself?
Ayushi Singh: Hey guys! My name is Ayushi. I’m a graduate, a CA final student, and a food blogger as well. I’m an extreme book lover and I love to write too. My interest in eating a variety of food was ever since I was a kid. Gradually, my interest got into clicking pictures of food and I filled my personal profile highlights with all sorts of food then one day after I came back from my Pune trip I decided that now is the time to showcase my skills to the right audience and hence @twistingthetaste came into existence. I love traveling too and love exploring different cuisines and cultures. Also I love meeting new people and can start a conversation just like that. 😉
Amar Ajnalkar: How did you come up with the name for your Instagram account?
Ayushi Singh: Twistingthetaste was such an instant username that I remember it was around 2 am on June 28, 2019 that I thought of posting my first picture and quickly I had to put up a good username. Twistingthetaste just clicked and within a nanosecond I decided to go on with it.
Amar Ajnalkar: What is the best thing about being an influencer?
Ayushi Singh: The best thing about being an influencer is the opportunity to connect with a lot of people not only from my city but other states as well as other countries too. I’m grateful for the people that I got to know through blogging and my followers who keep on motivating me for my work. Also when my work gets recognized by some famous people it gives me utter happiness. I love the fact that people even my friends call me by my username.
Amar Ajnalkar: What is the best collaboration experience that you have done with a brand?
Ayushi Singh: The best collaboration experience I would say was with Lays. They sent me a customized pack with my smile imprinted on it. It was a fun collab as I enjoyed a lot clicking pictures for it.
Amar Ajnalkar: How many hours a day do you work and hows your daily schedule?
Ayushi Singh: Since I’m a student most of the time is invested in studying. But when I go for a restaurant review it almost takes a full day which includes editing pictures, writing reviews, posting stories, etc. As I’m studying I follow a routine in which I have a designated portion of time to post on all my social media accounts. Also, before I sleep I keep my content ready for the next day so that it takes less time. It’s all about planning your things well.
Amar Ajnalkar: Is the influencer profession affected your family life? if yes then how?
Ayushi Singh: Definitely it did but in a very good way. I’m the food guide of my family as well as my friends. Also I’m blessed with wonderful parents as they are very supportive and believe in my passion and interests. My mom is helping me a lot in creating content at home ever since lockdown.
Amar Ajnalkar: What motivates you in life?
Ayushi Singh: My passion motivates me the most in my life. To be the best in my field and to channelize all my energies in that direction. If you put your heart and soul to what you really love you can really do wonders.
Amar Ajnalkar: What are your favorite books or movies related to your niche?
Ayushi Singh: I read a lot of books but still my favorite books will be The Alchemist by Paulo Coelho and Mind Platter by Najwa Zebian. Not a movie person at all.
Amar Ajnalkar: What surprising lessons have you learned while influencing?
Ayushi Singh: We meet a variety of people here. Some who try to extract everything out of you for their own gain and some who polishes and help you to upgrade your skills. Be wise and be aware. You decide your vibe. Be raw and be you. You’ll be appreciated when you show who you really are. Also it’s your journey and no one else’s so make decisions according to yourself without thinking of anyone else. Have faith in you and your content and never compare yourself with any other influencer. It’s your own journey and only you own it. Talking about the growth, I urge everyone to keep it organic and not fall for buying out. Even though the process is slow but it’s all-natural. Promote your posts if you feel like but it will only give you likes or profile visits and nothing else.
Amar Ajnalkar: Top 3 skills required to become a successful influencer.
Ayushi Singh: Firstly you should be passionate about what you do and figure it out if this is really your passion or just because others are doing you will do it too. Secondly, patience i.e. a lot of patience. Nothing worthy comes easy so yeah. Thirdly, you should be consistent and believe in yourself and your content. If you aren’t sure about yourself how can the people be?
Amar Ajnalkar: Hows your experience with Amar Ajnalkar?
Ayushi Singh: It was a wonderful experience with Amar Anjalkar. I never asked such questions to myself but he helped me to think deeper.
Amar Ajnalkar: Two lines for our reader
Ayushi Singh: Be truthful to yourself first and honest in whatever you do in life. Be patient because good things take time. Always believe in yourself and keep yourself motivated. You are your only motivation. Lots of love. 🙂
