While you opt for Digital Marketing, you should be aware of what steps to follow and what steps to avoid. We always end up following those steps which are not required, or which need to be avoided. Let us list down the mistakes that we should avoid while we practice Digital Marketing.
- You do not know your Goal:
What is the point if you don’t know what you are doing and for what reason. So, first of all, define a goal. What actually you have to do Digital marketing for? Who should be your customers? When you finalize all this, then your goal is set and you can move forward.
- No idea about who your audience should be:
If you want to do Digital marketing of jewelry, it is of no use targeting men or children. Your mail audience should be women. So you should know who your customer is, and you should do branding accordingly.
- Not a Social Media user:
If you see around you, almost everyone uses social media. It is now the most important medium in which people spend their maximum time on. So why not use it for your product or business marketing. You will attract maximum leads through social media. So if you are yet using age-old traditional ways for marketing, just stop it right now and switch to Social media marketing.
This is the most beneficial because it is free.
- Not paying attention to SEO:
In today’s fast-growing digitalization, you should have a strong Search Engine Optimization (SEO). If you have a good SEO you will be seen in the top results in search engines.
The keyword is the most important factor in SEO. You need to use this in your website or blog title, in the description, in URL and also in your post.
- No case study:
From the start, you should know your customers and keep a record of them. Thus, you can convert your leads into your buying customers. The case study will also help you improvise and reach the expectations of your customers.
- Not thinking about Mobile users:
When you design your website, do not forget about mobile users. Today, almost 80% of people have mobiles. It is much easy for you to reach your customers through mobiles. So design your website in such a way that it should be mobile-friendly.
- Not offering Discounts:
Customers just love it when they see a SALE board hanging outside any shop. So why not offer discounts to your customers on a frequent basis. This will not only build a strong bond with them but will also attract new customers. This will, in fact, increase your sales and draw traffic to your store and webpage.
- Not having Blogged for your Website:
Blogs help to increase traffic for your website. People directly comment on your blog. This helps build a relationship with them. You will even receive feedback, which may help you to improvise in your services.
- Not looking at your ROI:
Return on Investment (ROI) is the most important factor for any business person. If you don’t know how much you are spending and what returns are you getting, then obviously you are going to pay for it. You should be very thorough while planning ROI. These are the few things you should avoid while practicing Digital Marketing
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