To promote your business using Digital Marketing, first, you need to know, what is Digital Marketing?
Digital Marketing means advertising your product, or brand, or services using digital technologies such as search engines, social media, emails, and mobile apps.
Why should we use digital marketing?
People spend most of their time nowadays being on-line or on Social Media. Thus, Digital Marketing has now become the most effective tool to reach customers.
Studies show that 2.6 billion people around the world actively use social media.
Hence, Social media marketing along with advertising has become a very important part of Digital Marketing.
There are different types of Digital Marketing techniques. To promote your business using Digital Marketing you need to apply these techniques.
The types of digital marketing are as follows:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Online Advertising
- Content Marketing
- Affiliate Marketing
- Viral Marketing
Using the above techniques, you can promote your business. Let’s learn each technique briefly.
1. Search Engine Optimization (SEO):
It is the process of increasing the traffic to your website or web page through organic search by optimizing your online content as the top result.
2. Search Engine Marketing (SEM):
It is the process that involves the promotion of websites by increasing their visibility in search engine results pages through paid advertising. In this process, you gain traffic for your website by purchasing the ads on search engines.
3. Social Media Marketing (SMM):
It is the process of using social media platforms to promote your product or service.
Example: Facebook, Twitter, Instagram, Linked In, WhatsApp, etc.
4. Email Marketing:
It is the process in which you send your product or service information to your customer by mail. It helps you to interact with your customers directly. Thus, building trust in your customers.
There are various platforms for email marketing.
Example: Mailchimp, Sendgrid, Elastic Mail, etc.
5. Online Advertising:
It is one of the most effective ways of advertising. It is a marketing strategy that involves the use of the internet to obtain website traffic. The different types of online advertising include Banner ads, Blog ads, Pop-ups, etc.
6. Content Marketing:
It is a strategic marketing approach focused on creating content to attract and retain a clearly defined audience to drive profitable customer action.
7. Affiliate Marketing:
It is the process to increase the sale of any product online to earn the commission by recommending the product to others.
8. Viral Marketing:
Viral advertising is a business strategy that uses existing social networks to promote a product.
If you want your business to grow today, it is essential for you to promote it. So what better option than Digital Marketing do you find for the promotion of the business?
Digital Marketing helps you to reach your customers easily just by being online.
You can easily be accessible to your customers if you are active online. You understand who your target audience is.
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